Life’s a Pitch initial book review

Life's a Pitch coverI’ve been slightly slow off the mark to post about Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity as Richard Bailey and Ellee Seymour have both posted already. Life’s A Pitch was published yesterday.

My first thought upon opening the parcel* was how nice it felt and looked. This book is a thing of joy to hold. And flicking through it the quality design extends to every page.

But enough about how pretty it is, it’s a book and it’s the content that matters.

So far, so good. Sometimes when you start reading a business or self-improvement type book you know it’s going to be a challenge to finish it. Getting Things Done by David Allen is a challenge. It might have some good ideas for improving your personal productivity, but it’s as dull as ditch water and a real struggle to finish (in fact I haven’t).

No such risk in the case of Life’s A Pitch. Both Stephen and Roger have a lively writing style, which should make finishing it a delight. Having only read a few chapters I’ve already started nodding in agreement and vowing to put that thought into action.

Finally you can see Stephen and Roger discussing the book on the Life’s A Pitch YouTube channel.

* Disclosure: I received a free review copy of the book.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.