Chinwag Live PR Unspun report

Last night’s Chinwag Live PR Unspun event was very well attended. Not much to add to Neville Hobson’s post as for me it was mainly an opportunity to meet old and new friends and associates such as Neville, Lloyd Davies of Perfect Path, Ellee Seymour and Simon Rogers of Market Sentinel.

Perhaps the most striking aspect was that it was another example of the thirst for knowledge about social media. Sarah Chambers, who is in-house at Holiday-Rentals, put it well when she said that she already understood the importance of social media, but that the difficulty was what to do next.

One of the first thing I usually advise people to do is to follow the conversation, as you can’t start to contribute if you aren’t first listening and watching. Hopefully, if Sarah’s already doing that she’ll pick up on this post and stop by to say hello in the comments.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://elleeseymour.com Ellee

    Stuart, It was a pleasure to meet you last night Let's hope PR professionals learn how to blog themselves before doing it for clients. Hopefully, these companies are all tracking what is being said about them in blogosphere anyway, even if they are not actively participating. I can understand their concerns, but if they have confidence in themself and their product, and an open culture, they should go for it. But it doesn't suit those who like to keep their cards close to their chest.

  • http://www.holiday-rentals.co.uk Sarah Chambers

    Hi there Stuart,

    Glad to report I am indeed following the conversation! Tuesday evening certainly gave me food for thought about 'what to do next' and I immediately scheduled in a brainstorm with our brand manager and online marketing manager the next day about how we can incorporate 'blogger relations' in to marketing and PR strategy.

    I had previously been rather stuck on how to 'speak' to these people, but now have several ideas. Unlike the media, its obviously pretty impossible in most cases to get contact details for bloggers, which had me stumped before about how to communicate with them, other than submitting a post to their site (which may or may not get published).

    But this event got me thinking that perhaps, as we can't email or call these people, perhaps we should start using other PR tools to strike up a dialogue – briefings, events, lunches etc… – something which most companies have, up til now, probably only considered doing with the 'professionals'.

    But as Tuesday's event showed, there are undeniably now huge networks of 'consumer journalists' who are writing about us whether we like it or not. So why not start including them in our traditional 'media' campaigns and inviting key bloggers to briefings and events?

    Someone made the good point that its about not being scared to relinquish control. What if you invite them along, and then they write a negative post? – but if they're going to write about you anyway – what's the harm? At least you would get to 'present your case' first. Now we just have to convince the guys at the top to let go.