Not readers or consumers, but ‘commenters’

Simon Dickson has an interesting post after last night’s open house at the new Telegraph media centre. He was struck by the the number of people who attended in their capacity as ‘commenters’. It’s interesting that they felt there was even such a capacity as ‘commenter’. They weren’t simply readers or consumers of the Telegraph brand, but actively feel that they are part of it. This is significant not just for the media, but for all brands and especially membership, advocacy and campaigning organisations.