Comments on: PR 2.0 is PR 1.0 – again http://stuartbruce.biz/2007/04/pr_20_is_pr_10_.html Public relations, corporate communications and social media Fri, 10 Feb 2012 15:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nicola Geraghty http://stuartbruce.biz/2007/04/pr_20_is_pr_10_.html/comment-page-1#comment-937 Nicola Geraghty Sun, 06 May 2007 17:23:43 +0000 http://www.stuartbruce.eu/?p=372#comment-937 <p>I agree, Stuart. I've been made to think about the ups and downs of PR 2.0 in recent months as part of my masters course and, I must say, its' something I didn't have a clue about before, but I'm glad I'm learning! As you have said many times before, PR 2.0 isn't so much changing PR practices as facilitating them. What it allows for is for PR to carry out tasks in a faster, further-reaching and more efficient manner, but the tasks themselves are not new. What is new is the 'power to the people' that new technology has generated. That's not to say people have never had power, it's just that now, with global links and communities, people are so much more aware of what is happening and have access to information that they never had before. For this reason, PR should be concentrating its efforts not on new technological ways of practicising its functions, but on managing the two-way communication process in the context of new technology.<br /> The debate overall is fascinating and I'm glad to be coming into PR at such an interesting time.</p> I agree, Stuart. I've been made to think about the ups and downs of PR 2.0 in recent months as part of my masters course and, I must say, its' something I didn't have a clue about before, but I'm glad I'm learning! As you have said many times before, PR 2.0 isn't so much changing PR practices as facilitating them. What it allows for is for PR to carry out tasks in a faster, further-reaching and more efficient manner, but the tasks themselves are not new. What is new is the 'power to the people' that new technology has generated. That's not to say people have never had power, it's just that now, with global links and communities, people are so much more aware of what is happening and have access to information that they never had before. For this reason, PR should be concentrating its efforts not on new technological ways of practicising its functions, but on managing the two-way communication process in the context of new technology.
The debate overall is fascinating and I'm glad to be coming into PR at such an interesting time.

]]> By: Brian Solis http://stuartbruce.biz/2007/04/pr_20_is_pr_10_.html/comment-page-1#comment-936 Brian Solis Tue, 24 Apr 2007 19:12:17 +0000 http://www.stuartbruce.eu/?p=372#comment-936 <p>Stuart, thank you for the mention. Since my last post, PRWeek went ahead and foolishly claimed that the industry was already moving into a PR 3.0 era.</p> <p>Here's my take:<br /> <a href="http://www.briansolis.com/2007/04/prweek-claims-industry-enters-age-of-pr.html" rel="nofollow">http://www.briansolis.com/2007/04/prweek-claims-industry-enters-age-of-pr.html</a></p> Stuart, thank you for the mention. Since my last post, PRWeek went ahead and foolishly claimed that the industry was already moving into a PR 3.0 era.

Here's my take:
http://www.briansolis.com/2007/04/prweek-claims-industry-enters-age-of-pr.html

]]> By: Philip http://stuartbruce.biz/2007/04/pr_20_is_pr_10_.html/comment-page-1#comment-935 Philip Tue, 24 Apr 2007 10:58:11 +0000 http://www.stuartbruce.eu/?p=372#comment-935 <p>I agree, Stuart. And those who want to learn more about the dynamics and interworkings of the web might find it useful to come along to hear you and the rest of the team at Delivering the New PR 2.0 in London on Tuesday, June 5 (www.dontpanicprojects.com/booking.htm)!</p> I agree, Stuart. And those who want to learn more about the dynamics and interworkings of the web might find it useful to come along to hear you and the rest of the team at Delivering the New PR 2.0 in London on Tuesday, June 5 (www.dontpanicprojects.com/booking.htm)!

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