Think before you Twitter

It’s really quick and easy to Twitter. Some people appear to use it as an online stream of thought. Edelman’s Steve Rubel obviously wasn’t thinking when he Twittered: “PC Mag is another. I have a free sub but it goes in the trash.”

Not surprisingly Jim Louderback, PC Magazine’s editor in chief has taken exception to his magazine being treated as rubbish by a senior exec of a major PR firm. Unlike most PR bloggers, who write for peers and senior business leaders, Steve writes for a more general technology audience. And as a result it’s a big one. All of whom have just been told that PC Magazine is worthless.

My old college PR lecturer used to tell me “Don’t pick fights with people who ink by the barrel.”

Even in today’s online Web 2.0 social media world it’s still a worthwhile sentiment.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.