A very stupid company

You would think from this sign that I could go in and change my daughter’s nappy. You’d be wrong, because the company that runs the Junction 32 outlet is obviously run by a bunch of Neandarthal throw backs. The only baby changing available is in the women’s toilets. This might table have been acceptable in the 60s, but this place was built in the 90s. In 2007 it’s not just dumb PR, but dumb business.

If anyone knows who owns Junction 32, then let me know as I’m composing an angry letter when I get home.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://www.rainierpr.co.uk/blog Stephen Waddington

    Don't be surprised Stuart. It's much more common than you'd think. We should start a campaign.

    I've been refused access to change facilities in department stores, services on the A1 and tourist attractions, because they are in the women's toilet.

    But, to be fair, I do think the UK is far more child friendly than a decade ago when my first daughter was born. But there’s a long way still to go before we get anywhere close to culture of our Southern European counsins.

    You’ve blogged it which is a good start. I’d look up the company on the Companies House Web site and write to the chairman or MD.

  • http://www.hackflack.co.uk Chris Marritt

    Couldn't agree more. It's unbelievably common. In fact, my experience is that the approach to baby changing is polarising.
    On the one hand you have places like this – or almost as frustrating the shops which recognise it's wrong, so end up putting the baby changer in the corridor outside (so no taps or bins, never mind no privacy); at the other extreme, clean, unisex rooms stocked with free nappies, free wipes and nappy bags, together with comfy feeding chairs and bottle warmers.
    Stephen is right, we should highlight the worst offenders and praise the enlightened few in the hope that the latter's example rubs off.
    The Bad Baby-Changing Blog doesn't quite have the same ring to it, though…

  • http://www.sitevisibility.co.uk/blog kelvin newman

    It's a shame as the perpetrators aren't going to be too affected by some bad online reputation management

  • http://www.robskinner.typepad.com Rob Skinner

    This corporate stupidity reminded me of the pregnant woman fined a few months ago by the company that operates Tesco car parks. Her mistake? To mark in a mother and baby space. Tesco refunded the fine but the unrepentant manager of Safe Park UK said pregnancy was a lifestyle choice not a disability…

  • http://www.sitevisibility.co.uk/blog kelvin newman

    It's a shame as the perpetrators aren't going to be too affected by some bad online reputation management