I’ll miss reading The Worlds Leading…, who has decided to hang up his hat. However, I’ll also look forward to reading Another Flaming Blog by PR freelancer Mark Pinsent, who I had the pleasure to meet for the first time…
Archive | 2007
Las Vegas and California here I come
Next month I’m off on my first US business trip for Wolfstar. First I’m in Las Vegas for the WOMMA Word of Mouth Marketing Summit (November 14-15) and then we’re driving back through California to San Francisco. I did think…
Congratulations for screwing up and why sex could help advertising win over PR
Congratulations to Todd Defren at Shift Communications for screwing up on a social media outreach programme. Actually it’s not so much congratulations for screwing up, but more for doing the right thing by acknowledging it, sharing the experience and learning…
Google’s Head of Corporate Comms on PR and the internet
Last night I was at the first guest PR lecture at Leeds Metropolitan University. The speaker was DJ Collins, now head of Corporate Communications for Google in the UK/Benelux/Ireland, although I remember him from his AEEU days. Rather than blog…
Global PR Blog Week 3.0
Constantin Basturea has just announced Global PR Blog Week 3.0. He says: It’s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory…
Google’s DJ Collins to speak at Leeds Met University
Richard Bailey reports that DJ Collins – Head of Corporate Communications for Google in the UK, Ireland and Benelux – is giving a guest lecture at Leeds Metropolitan University on October 15. It will be good to meet DJ as…
Adrian Monck on Andrew Gilligan
Adrian Monck has an interesting little story about Andrew Gilligan (whose dubious journalism led to the Hutton Inquiry). Adrian says: Here is Gilligan, who gave David Kelly up to John Maples and Richard Ottaway on the Foreign Affairs Select Committee…
Andy Lark is Dell’s new VP of Global Marketing and Communications
Dell has managed a real coup in securing Andy Lark, former VP of marketing at Sun Systems, as its new VP of Global Marketing and Comms. I’ve never had the pleasure of meeting Andy, but his blog is near the…
First thoughts on the O2 Cocoon
Today I received my shiny new O2 Cocoon mobile. It comes courtesy of Peter Kwong at VCCP, O2′s advertising agency and is mine to keep even if I decide not to review it (which would very mean of me so…
O2′s blogger relations campaign for Cocoon
With more than 20 years in public relations I’ve convinced more than a few journalists to take a look at my clients’ product. One of the interesting things about writing a (reasonably) popular blog is that I now receive several…
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Steve MacDonald: Facebook can actually create awareness to what is ...
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Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.