Measuring social media is easy, evaluating it is difficult

A couple of posts, one by me and one by Seb Mysko, and some comments on the Wolfstar blog about the Chingwag live event on measuring social media – or not!

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • Simon Rogers

    We have certainly found this to be true. The quantity of comment is part of it, but of course, there is often huge value in the detail, and that detail has to be found read and understood.

    Tools help in that they will bring together comments on brands that have the same topic driving the sentiment, so an analyst is able to draw some conclusions at a macro level, but they are not the universal solution.