Archive | February, 2008

Measuring social media is easy, evaluating it is difficult

A couple of posts, one by me and one by Seb Mysko, and some comments on the Wolfstar blog about the Chingwag live event on measuring social media – or not!

Read full story · Comments { 1 }

Wolfstar’s new management structure

Starting a new business is both exciting and a challenge. And since starting Wolfstar it’s certainly been a roller coaster ride. I’d been planning to to write a post about our first year, when we’d actually got to the end…

Read full story · Comments { 0 }

Word of mouth marketing

Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing

Read full story · Comments { 3 }

Has CIPR finally lost the plot by honouring Boris Johnson?

I’m seriously wondering if the Chartered Institute of Public Relations (CIPR) has finally lost the plot. I can’t believe it is honouring Boris Johnson MP by awarding him the CIPR President’s Medal. One of the main reasons that I continue…

Read full story · Comments { 12 }

Getting Ink Requests – live queries from journalists

Hot off the presses from the industrious hacks at Getting Ink is the shiny new Getting Ink Requests blog: We’ve talked a lot over the last few months about disintermediation in the journalism process – how platforms like Facebook and…

Read full story · Comments { 0 }