The Guardian has very kindly printed my letter in today’s paper: I’m ashamed that Tony Woodley, the joint general secretary of my own union, has made an outrageous personal attack on John Hutton, one of the best cabinet ministers for…
Archive | July, 2008
A PR Guy’s Musings is 11 on the world’s top PR blogs list
Joel Cere notes that there is a “bit of ranking mania†at the moment and Matthew Watson at Rainier PR has compiled a list of the world’s top PR blogs based on the AdAge Power150. It’s not perfect as I…
CBS goes inside the Barack Obama campaign
I’ve just found this fascinating video on the Total Politics site where CBS takes a camera crew inside the Barack Obama campaign to interview some of the backroom staffers. Most telling for me was chief strategist, David Axelrod, talking about…
Wolfstar wants account directors, account managers and account executives
If you fancy yourself as a bit of a public relations and social media star then Wolfstar wants to hear from you. We’re recruiting at every level in order to service recent client wins and staff up for new business…
Heinz losing the online debate over replacement of Farley’s with Nurture
Heather Yaxley has written an excellent analysis following my post about Heinz replacing Farley’s baby milk with an overpriced alternative called Nurture. She says that “It seems amazing that Heinz hasn’t considered the power of social networking and new media…
How not to do media relations – part 42
You have to feel sorry for Gwendoline Ornigge, Global External Communications for Belgian brewing giant InBev SA (the people that have just acquired Budweiser). InDev own Canadian brewer Labatt and as part of an email chain with Labatt’s national communications…
Farley’s baby milk and why is Heinz telling lies and ripping off customers?
My daughter is now just over one year old. After starting off on her Mum’s milk she gradually moved over first to a combination of mum and formula, and then to just formula. To begin with we used ready-made SMA…
Financial Times asks “Is blogging good value for the C-suite?”
Today’s FT.com has an interesting article that asks “Is blogging good value for the C-suite?â€. It’s quite a thought-provoking, if slightly confusing article, by-lined to Urs E. Gattiker, the inventor of My.ComMetrics.com and founder and Chief Technology Officer of CyTRAP…
Byrne says there is smoke, but no fire
Colin Byrne, UK CEO of Webser Shandwick, has another great Byrne Baby Byrne blog post, to follow up his ‘attack’ on the government post that was picked up firstly by PR Week and then the nationals. He says it wasn’t…
BarCamp Leeds now on for August
I’ve just signed up for BarCamp Leeds on August 16 to 17 at the Old Broadcasting House. The planners include Imran Ali, Ross Brown and others. Still haven’t figured what my contribution might be, but I’m sure inspiration will strike…
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.