Archive | August, 2008

Sorry Steve Rubel, but you’re on the wrong track on this one

I missed Steve Rubel’s post on Tuesday on ‘Does the Thrill of the Chase Make PR Obsolete?’, but picked up on it today via e-consultancy. Steve writes a compellingly convincing post, but I’m more than doubtful that it reflects the…

Read full story Comments { 6 }

Why you’ve got to able to use Microsoft Office

This post/rant started off as a comment on Richard Bailey’s blog, in response to a comment by Heather Yaxley. However, I thought it was worthy of promoting to a full post: Heather said: One final thought is that we may…

Read full story Comments { 8 }

Wolfstar’s new Head of Baby Relations

Wolfstar really wants to do public relations and marketing for a baby related client – we nearly all have young babies and toddlers so we know want people with babies want! With this in mind I’ve drafted in some help…

Read full story Comments { 3 }

Teaching PR and social media

Leeds Metropolitan University PR lecturer Richard Bailey and PR student Natalie Smith (who is doing an intern placement with Wolfstar at the moment) have between them sparked an interesting conversation on how public relations degree courses should teach social media….

Read full story Comments { 0 }

General knowledge – the most essential skill for PR

Jane Smith at pr.(in a jar) has an interesting post on the good general knowledge skills, or lack of, in the public relations industry. She worries that it might “sound fogey-ish” to complain that “today’s new graduates don’t read much…

Read full story Comments { 2 }

Obama’s no stranger to love on YouTube

One of the most impressive things about all the Obama YouTube videos is that people are prepared to spend significant time creating them. As the internet plays a bigger and bigger part in UK politics it will be interesting to…

Read full story Comments { 1 }

Sony Ericsson joins the Wolfstar client list

Whoever said August is meant to be quiet? At Wolfstar we’ve never been busier with lots of activity on for existing clients and an exciting new one to announce. Some of you have probably already seen the news (thanks to…

Read full story Comments { 4 }