Speaking at Marketing Live Conference in Bratislava

Interesting. Just a hunch here, and I'm sure you won't, but don't underestimate the sophistication of former Warsaw Pact economies. They've moved quickly to modernise following the communist decades and to some extent are better placed to benefit from the uncertainties of the 21st century since they barely experienced our 20th century journey through mass media and mass marketing.

I suspect they'll be very open to your message about collaboration, engagement etc. No doubt you'll let me know (via your blog).