Archive | 2008

Word of mouth marketing

Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing

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Has CIPR finally lost the plot by honouring Boris Johnson?

I’m seriously wondering if the Chartered Institute of Public Relations (CIPR) has finally lost the plot. I can’t believe it is honouring Boris Johnson MP by awarding him the CIPR President’s Medal. One of the main reasons that I continue…

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Getting Ink Requests – live queries from journalists

Hot off the presses from the industrious hacks at Getting Ink is the shiny new Getting Ink Requests blog: We’ve talked a lot over the last few months about disintermediation in the journalism process – how platforms like Facebook and…

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What I Wish My New Employee Knew

Todd Defren has a great post on “What I wish my new employee knew”. I’d agree with almost every word of it. The only that doesn’t really resonate with me is “I wish my new employee knew that we were…

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Some really interesting business blog links

I’m not a fan of link posts, but for once I’m going to indulge in it myself: OpenSkies is a new airline from British Airways and it has launched not with a traditional website, but with flyopenskies a business blog…

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Having fun at BETT 2008

I’m spending the day at BETT, the educational technology show. The show is really busy and it’s great that the hot topic is learning platforms, which means that my client Fronter’s stand is getting lots of traffic.

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Eight things you don’t know about me

Chris Marritt has tagged me with the ‘Eight things you don’t know about me’ meme. I used to want to be a civil servant and work as a diplomat in a British embassy somewhere interesting – until I realised that…

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My week in media meme

The folks at Seventy Seven have started a My Week in Media meme and I’ve been tagged, so here goes… What I’ve read My newspaper habits are fairly regular and The Guardian, Yorkshire Post and Yorkshire Evening Post are essential…

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