2008 | A PR Guy's Musings | Stuart Bruce

Archive | 2008

Word of mouth marketing

By Stuart Bruce on February 13, 2008 in Marketing, Word of Mouth

Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing

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Has CIPR finally lost the plot by honouring Boris Johnson?

By Stuart Bruce on February 12, 2008 in CIPR, Politics, public relations

I’m seriously wondering if the Chartered Institute of Public Relations (CIPR) has finally lost the plot. I can’t believe it is honouring Boris Johnson MP by awarding him the CIPR President’s Medal. One of the main reasons that I continue…

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Getting Ink Requests – live queries from journalists

By Stuart Bruce on February 10, 2008 in Media, public relations

Hot off the presses from the industrious hacks at Getting Ink is the shiny new Getting Ink Requests blog: We’ve talked a lot over the last few months about disintermediation in the journalism process – how platforms like Facebook and…

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What I Wish My New Employee Knew

By Stuart Bruce on January 12, 2008 in Business

Todd Defren has a great post on “What I wish my new employee knew”. I’d agree with almost every word of it. The only that doesn’t really resonate with me is “I wish my new employee knew that we were…

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Having fun at BETT 2008

By Stuart Bruce on January 10, 2008 in Self Promotion

I’m spending the day at BETT, the educational technology show. The show is really busy and it’s great that the hot topic is learning platforms, which means that my client Fronter’s stand is getting lots of traffic.

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Eight things you don’t know about me

By Stuart Bruce on January 7, 2008 in Uncategorized

Chris Marritt has tagged me with the ‘Eight things you don’t know about me’ meme. I used to want to be a civil servant and work as a diplomat in a British embassy somewhere interesting – until I realised that…