The Observer reports that LabourList, the ‘secret’ new media project that Derek Draper has been working on, has finally soft launched with a beta version of the site. There’s already been the expected round of criticism from right-wing commentators such as Iain Dale and Guido. Much of their criticism would be valid if LabourList was intended simply to be something similar to their own blogs or ConservativeHome.
It isn’t and shouldn’t be as that wouldn’t be a sensible strategy. Instead it is far more likely to be used as a resource and hub for Labour members (and crucially supporters and friends). My initial impressions are very favourable.
Derek has already posted his initial response to the first round of criticism.
I will be posting a more in-depth analysis, but probably not until at least next weekend as I’m very busy with client projects and two new business pitches this week.