Comments on: Joseph Jaffe is rightly criticised for Adweek article

By: Philip Young

Philip Young — Sat, 02 Jan 2010 21:47:23 +0000

I do hope you are right with this Stuart…. as I agree with almost every word. Good stuff.

By: Nicola Gibb

Nicola Gibb — Fri, 03 Apr 2009 23:16:31 +0000

Stuart

I couldn't agree more. I have been having this exact conversation with colleagues today and was pleased to read your views. Social media is new and exciting and everyone wants a piece of it. Just like any other form of media, everyone has a role to play - advertising, public relations and digital but your point about relationships is key. Many marketing disciplines talk to people, PR has for a long time tried and succeeded to talk to people. But let's just all play nice - the potential is huge and there is plenty to go around and everyone has something unique to offer.

By: Stuart Bruce - Wolfstar

Stuart Bruce - Wolfstar — Tue, 24 Mar 2009 09:13:09 +0000

@Robin I'm not sure that "time and the market" is the same thing. The brighter and swifter ad folk are recognising the sea change and buying in the appropriate skills. They already command the lion's share of budgets and it's easier to hang on to budget and spend it in a different way than it is for other disciplines to win new business.

By: Chopski

Chopski — Tue, 24 Mar 2009 09:06:09 +0000

The ad industry is very insecure at the moment. Many ad people are panicking as their share of the marcomms budgets steadily declines.

It is pretty pathetic to see these dinosaur ad men rubbish PR because they don't understand it.

But Robin Grant and Matt Lawton are right - let's see how this unfolds over the next few years... the market will sort out the puff from the pastry.

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By: Robin Grant (Managing Director, We Are Social)

Robin Grant (Managing Director, We Are Social) — Fri, 20 Mar 2009 00:52:55 +0000

Stuart

Needless to say, I disagree with you and agree with Joseph.

Rather than arguing the point, let's appoint time and the market as our jury and see where we are in 1, 2 and 5 years time...

By: Paul G.

Paul G. — Thu, 19 Mar 2009 20:01:59 +0000

Well if (self-appointed guru) Jaffe's aim was to get people talking, he has succeeded. Unfortunately most of the "talk" is about how Jaffe is a pontificating lightweight! Now he is trying to say that the near-universal negative reaction is because of "guilty consciences"!! Talk about being in denial!

By: Matt Lawton

Matt Lawton — Thu, 19 Mar 2009 11:40:22 +0000

Don't wish to seem dismissive but it sounds like this argument broke out in the queue for ice-creams! Only 30-something-year-old marketeers get worked-up about this stuff (who gets it and who doesn't, who should lead who...blah blah blah). There are smart people working in ALL comms disciplines. Clients will just work with whoever they trust the most. If you've got something valuable to offer, pitch in. The cream always floats to the top. Any client foolish enough to appoint an army of bickering land-grabbers will need to quickly work out where the pioneering thinkers reside because there's an awful lot of self-appointed gurus (JJ excluded) that are harvesting the land rather than sewing new seeds.

By: Joseph Jaffe

Joseph Jaffe — Thu, 19 Mar 2009 11:02:20 +0000

I'm really glad people are talking…that was the intent. As I mentioned to Neville Hobson, the intent of the article was to talk about where "social" really fits as opposed to criticizing digital or PR shops.

Clearly I touched on some sensitivities and arguably exposed some guilty consciences.

Whilst I do think this has been somewhat over-analyzed and arguably, misinterpreted (to Richard's point), I also agree with his comments that Stuart raised/argued great points.

Clearly one of the good guys

By: Richard Bailey

Richard Bailey — Thu, 19 Mar 2009 10:39:24 +0000

One effect of the way we consume information online is that I read your response first (rection takes precedence over action).

When I then read Jaffe's article I was pleasantly surprised to find it rational and sensible.

I think you've overreacted on this occasion - though your update in particular is very well argued.