Social media campaign hammers the Daily Mail

Daily Mail gypsy poll

The Daily Mail is running an online poll that is shocking even by Daily Mail standards. It’s asking ‘Should the NHS allow gypsies to jump the queue? A Twitter campaign has sprung into action urging people to vote the right way, which means that at the moment the result is YES 93%, which given the leading question isn’t the hate filled answer the Daily Mail was looking for. I’m surprised the Mail hasn’t pulled the poll yet and it will be interesting to see how it covers the story and if rival papers pick up on it.

It’s an excellent example of just how effective a social media campaign can be.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.