Comments on: Social media campaign hammers the Daily Mail http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html Public relations, social media and word of mouth Tue, 16 Mar 2010 23:42:07 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: JWilliams http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html/comment-page-1#comment-2618 JWilliams Sat, 02 Jan 2010 21:47:40 +0000 http://www.stuartbruce.eu/?p=215#comment-2618 <p>This isn’t a real poll! It’s a Daily Mail branding exercise; product positioning in the minds of its audience. The people taking this poll are at the Daily Mail website because they have the website bookmarked. There’s no illusion about their political/social makeup. It’s like asking ‘should chicken farming be banned?’ on a vegetarian website. That’s why they don’t bother to report the ‘results’. And with regard to campaign effectiveness sure, if such polls are picked up by other publishers with different audience bias newsworthiness may grow under more heated opinion exchange. Social media can certainly facilitate a war of opinion very quickly, but only if the poll is fed into the right channels. It’s a matter of ‘know your audience’ and ‘know where they are’. </p> This isn’t a real poll! It’s a Daily Mail branding exercise; product positioning in the minds of its audience. The people taking this poll are at the Daily Mail website because they have the website bookmarked. There’s no illusion about their political/social makeup. It’s like asking ‘should chicken farming be banned?’ on a vegetarian website. That’s why they don’t bother to report the ‘results’. And with regard to campaign effectiveness sure, if such polls are picked up by other publishers with different audience bias newsworthiness may grow under more heated opinion exchange. Social media can certainly facilitate a war of opinion very quickly, but only if the poll is fed into the right channels. It’s a matter of ‘know your audience’ and ‘know where they are’.

]]> By: JWilliams http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html/comment-page-1#comment-545 JWilliams Tue, 23 Jun 2009 06:38:44 +0000 http://www.stuartbruce.eu/?p=215#comment-545 <p>This isn’t a real poll! It’s a Daily Mail branding exercise; product positioning in the minds of its audience. The people taking this poll are at the Daily Mail website because they have the website bookmarked. There’s no illusion about their political/social makeup. It’s like asking ‘should chicken farming be banned?’ on a vegetarian website. That’s why they don’t bother to report the ‘results’. And with regard to campaign effectiveness sure, if such polls are picked up by other publishers with different audience bias newsworthiness may grow under more heated opinion exchange. Social media can certainly facilitate a war of opinion very quickly, but only if the poll is fed into the right channels. It’s a matter of ‘know your audience’ and ‘know where they are’. </p> This isn’t a real poll! It’s a Daily Mail branding exercise; product positioning in the minds of its audience. The people taking this poll are at the Daily Mail website because they have the website bookmarked. There’s no illusion about their political/social makeup. It’s like asking ‘should chicken farming be banned?’ on a vegetarian website. That’s why they don’t bother to report the ‘results’. And with regard to campaign effectiveness sure, if such polls are picked up by other publishers with different audience bias newsworthiness may grow under more heated opinion exchange. Social media can certainly facilitate a war of opinion very quickly, but only if the poll is fed into the right channels. It’s a matter of ‘know your audience’ and ‘know where they are’.

]]> By: Stephen Newton http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html/comment-page-1#comment-544 Stephen Newton Mon, 22 Jun 2009 12:24:03 +0000 http://www.stuartbruce.eu/?p=215#comment-544 <p>It made a Telegraph blog and got removed from the website:<br /> <a href="http://blogs.telegraph.co.uk/damian_thompson/blog/2009/06/19/daily_mail_readers_vote_to_allow_gipsies_to_jump_nhs_queue" rel="nofollow">http://blogs.telegraph.co.uk/damian_thompson/blog/2009/06/19/daily_mail_readers_vote_to_allow_gipsies_to_jump_nhs_queue</a><br /> But the Mail runs loads of these polls and rarely reports on the results.</p> It made a Telegraph blog and got removed from the website:
http://blogs.telegraph.co.uk/damian_thompson/blog/2009/06/19/daily_mail_readers_vote_to_allow_gipsies_to_jump_nhs_queue
But the Mail runs loads of these polls and rarely reports on the results.

]]> By: Matt Churchill http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html/comment-page-1#comment-543 Matt Churchill Sat, 20 Jun 2009 12:31:56 +0000 http://www.stuartbruce.eu/?p=215#comment-543 <p>I doubt they'll cover it at all, those pesky kids eh...</p> I doubt they'll cover it at all, those pesky kids eh…

]]> By: Stephen Davies http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html/comment-page-1#comment-542 Stephen Davies Fri, 19 Jun 2009 23:06:27 +0000 http://www.stuartbruce.eu/?p=215#comment-542 <p>Looks like they've pulled because I can't see it on the site anymore. Terrible poll. </p> Looks like they've pulled because I can't see it on the site anymore. Terrible poll.

]]> By: Steve Jackson http://stuartbruce.biz/2009/06/social-media-campaign-hammers-the-daily-mail.html/comment-page-1#comment-541 Steve Jackson Fri, 19 Jun 2009 17:06:23 +0000 http://www.stuartbruce.eu/?p=215#comment-541 <p>It will be interesting to see how it covers it..my bet is that it will simply ignore it.</p> <p>But calling it a "social media campaign" or even a "Twitter campaign" is a little grand. Twas just a couple of hours of retweeting.</p> <p>A small victory for a very small amount of effort.</p> It will be interesting to see how it covers it..my bet is that it will simply ignore it.

But calling it a "social media campaign" or even a "Twitter campaign" is a little grand. Twas just a couple of hours of retweeting.

A small victory for a very small amount of effort.

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