I’ve known for a while now what the exciting line-up for the Chartered Institute of Public Relations Northern Conference is going to be. But I had to keep it under wraps until the official conference brochure was published. The headline speaker is a man who needs no introduction – Alistair Campbell. Naturally, I’ve heard him before, but I’m still looking forward to another opportunity as he does provide a fascinating insight into strategic communications at the very highest level. Believe me, Alistair isn’t just a spin doctor.
It’s a slightly different format at this year’s conference with just four keynote speakers and a small number of master classes that delegates can choose from. The other three keynotes are:
Yasmin Diamond, Director of Communication, Home Office
Heather McGregor, Columnist, Weekend Financial Times
John Nielson, Director of Group Media Relations, BAE Systems
Three of the master classes are on different aspects of online public relations. I’m delivering one of them and am convinced it’s the hardest of the three – Twitter – so much to say, so little to say! The other two online PR master classes are social media (that’s Rob Brown who gets the easy gig) and online evaluation (with Robin Wilson, who I’m know will make a seemingly dry subject stand up). The other master classes are creativity, social marketing, relationship management, budget PR and finally PR survival in the credit crunch by Paul Willis, director of the Centre for Public Relations Studies, Leeds Business School.
For those of you who may not be able to attend but wish to follow delegates comments on Twitter, we’ll be using the hashtag #CIPRNC.