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Archive | October, 2009

Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

By + on October 23, 2009 in Marketing, public relations, Self Promotion, Video

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release [...]

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Why openupnow’s open primaries won’t work

By + on October 20, 2009 in Government, Media, Politics

Openupnow.org is yet another organisation that has jumped on the current political bandwagon for open primaries.It looks a great campaign, but… and it’s a very big but, it’s very badly thought out. The idea of open primaries is very seductive, emotionally I think they are brilliant. The open primaries between Barack Obama and Hilary Clinton, [...]

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David Cameron admits the truth via Speechbreaker

By + on October 9, 2009 in Politics, social media, Video

As the UK general election gets closer we’re beginning to see some interesting things happening online. Speechbreaker was put together for the Liberal Democrats, which is why you can use it to make David Cameron or Gordon Brown say all sorts of amusing things, but you can only get Nick Clegg to say ‘Choose the [...]

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My thoughts on the #socialmedia chat

By + on October 6, 2009 in Marketing, public relations, Reputation Management, social media

Have you ever been to a great party where you’re just arriving as everyone else is leaving.That’s what it feels like this afternoon with this afternoon’s #socialmedia chat. As I’m too late to participate on Twitter, I thought it might be better to add some slightly longer thoughts to some of the sound bites on [...]

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