Archive | October, 2009

Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release […]

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Why openupnow’s open primaries won’t work

Openupnow.org is yet another organisation that has jumped on the current political bandwagon for open primaries.It looks a great campaign, but… and it’s a very big but, it’s very badly thought out. The idea of open primaries is very seductive, emotionally I think they are brilliant. The open primaries between Barack Obama and Hilary Clinton, […]

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