Archive | 2009

Children’s TV shouldn’t be for idiots

My daughter Esme (two and a half) loves it when me and Karen read her Beatrix Potter stories. She has a full boxed set that her Granda bought her. She loves turning the pages and she knows some of the stories so well that she even attempts to recite them from memory as she’s too […]

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Ghost writing blogs: right or wrong?

On Monday I attended Dell’s excellent B2B Social Media Huddle. One of the hottest topics of debate, both at the event and on Twitter (#dellb2b), was the issue of ghost writing blogs. What I found most interesting was that not only were there legitimate differing opinions, but also there was perhaps even more misunderstanding and […]

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Will PR ever be free of the curse of AVEs?

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to […]

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Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release […]

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Why openupnow’s open primaries won’t work is yet another organisation that has jumped on the current political bandwagon for open primaries.It looks a great campaign, but… and it’s a very big but, it’s very badly thought out. The idea of open primaries is very seductive, emotionally I think they are brilliant. The open primaries between Barack Obama and Hilary Clinton, […]

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