Great sketch on YouTube from Ronnie Corbett’s BBC One Christmas show… Classic British word play comedy.
Archive | 2010
Speaking at Reputation in Oil, Gas and Mining conference
Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and [...]
My 10 worst PR and social media posts of 2010
If you’re going to share what works then it’s worth sharing what didn’t – if only for the purpose of learning what not to do. So these are the ‘top 10 worst’ PR and social media posts of 2010: Stuart Bruce’s PR blog is seven years today – The only reason I did this post [...]
Top 10 PR and social media blog posts of 2010
These are the top 10 public relations (PR) and social media blog posts of 2010 on this blog: Android vs. iPhone vs. BlackBerry – the users infographic – This one shouldn’t really be in the list as it’s not strictly about PR or social media, but I’ve left it on as it’s a good example [...]
Digital PR in The Economist
This week’s The Economist has a great article on the history of public relations and its potential growth thanks to the rise of social media. The history is as good a summary as you’ll read anywhere of the role of industry forerunners Ivy Lee and Edward Bernays. Looking forward the article says that some PR [...]
You can’t rely on the cloud – farewell Delicious
Yesterday’s news that Yahoo is closing down Delicious, as well as other web 2.0 properties it has acquired over the years, is a great example of why you can’t rely on the cloud. It appears that Yahoo has looked at the services in its portfolio that I’ve actually used or like and then got rid [...]
Thank you Iain Dale
Iain Dale has today announced that he’s quitting blogging. Despite our political differences I’ve always had time for Iain. His posts, unlike some in the Tory blogosphere, have at least (usually!) been reasonably fair. When I started blogging in early 2003 it was still very much a minority activity, especially on this side of the [...]
OFT cracks down on social media malpractice
The Office of Fair Trading (OFT) has cracked down on a blogging company it found to be in breach of the Consumer Protection from Unfair Trading Regulations 2008. The OFT conducted a six month investigation into blogging network Handpicked Media which used people to blog, Twitter and comment on behalf of its clients without disclosing [...]
PR blunder for Vodafone’s latest social media campaign
This weekend mobile operator Vodafone was the latest company to fall foul of a social media marketing campaign gone wrong. Vodafone ran a social media marketing campaign called The 12 Days of Smiles where consumers had to tweet about something that made them happy and include the hashtag #mademesmile in order to win a phone. [...]
Social Media Communications Awards
A couple of months ago I was privileged to be one of the judges for the SOME Awards (SOcial MEdia). The shortlist we drew up is here and includes Liverpool Football Club, JD Sports, McCann Manchester, Seventy Seven PR, Speed, We Are Social, the British Library, Friends of the Earth, BBC, FreshNetworks and 1000heads to [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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- Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now | whatsweb: [...] How PR can use Flipboard to create magazines...
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Steve MacDonald: Facebook can actually create awareness to what is ...
- Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support | whatsweb: [...] How PR can use Flipboard to create magazines...
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.