Charlie Brooker – How to report the news


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://richardaucock.com richardaucock

    Utter genius! Indeed, I may use it as a template…

  • robgallo

    So brilliant I had to watch it twice.

  • http://www.reallygoodthinking.com Ian Aspin

    Having worked as a TV news reporter I found Charlie's piece very amusing – some of us have long believed reporting like this is a rubbish way to do things!

    But even if a journalist wants to tell stories in a more authentic and engaging way, the constraints of the so-called “house style” in many news organisations make it difficult to achieve.

    What's needed is a massive culture shift and a complete re-think of what we understand quality broadcast news reporting is.

    And guess what? That's exactly what's happening, though you'd never believe it from what we're still mostly seeing on TV.

    Anyway, the new digital technologies, and shake up of “old school/old mainstream” journalism means new platforms and styles of “news” storytelling can now emerge.

    Let's hope fresh and appropriate ways of funding appear too, so we can kill off this dreadful formulaic reporting and delivery, and clear the way for more natural and interesting ways to treat stories and content.

    Much love,

    Ian Aspin. http://www.twitter.com/ianaspin