Forrester Research’s new Social Technographics ladder

Forrester Research has released a new version of its Social Technographics ladder to include those who use Twitter and Facebook status updates. The new category, dubbed Conversationalists, are at 33%. At the moment Forrester had just provided figures for the USA and hasn’t updated its Profile Tool.

The other interesting fact about Conversationalists is that they’re 56% female, more than any other group in the ladder. They are also among the youngest of the groups, but 70% are still 30 and over.

What intrigues me is that Conversationalists sit above Critics, which strikes me as odd as the effort required to be a Critic appears to be greater than the effort needed to be a Conversationalist. Hopefully Josh Bernoff will comment to explain the reasoning behind this.

New Forrester Social Technographics Ladder


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.