Forrester Research’s new Social Technographics ladder

Forrester Research has released a new version of its Social Technographics ladder to include those who use Twitter and Facebook status updates. The new category, dubbed Conversationalists, are at 33%. At the moment Forrester had just provided figures for the USA and hasn’t updated its Profile Tool.

The other interesting fact about Conversationalists is that they’re 56% female, more than any other group in the ladder. They are also among the youngest of the groups, but 70% are still 30 and over.

What intrigues me is that Conversationalists sit above Critics, which strikes me as odd as the effort required to be a Critic appears to be greater than the effort needed to be a Conversationalist. Hopefully Josh Bernoff will comment to explain the reasoning behind this.

New Forrester Social Technographics Ladder

Stuart Bruce

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