If there’s ever a case of ‘it’s time to stop talking’ it was Sir Nicholas Winterton on BBC Radio 5. Sir Nicholas was being questioned about MPs being prevented from travelling first class and and came out with the outrageous… Continue Reading
The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and… Continue Reading
Organizing for America (the successor organisation to Obama for America) and the Democratic National Committee are recruiting a new social networks manager.The new recruit will be responsible for maintaining the Democratic Party and Organizing for America accounts on all social… Continue Reading
I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use… Continue Reading
I wonder if this is the world’s first awards unboxing video? Certainly makes a change from phones and gadgets.
Last week saw the launch of the an Inconvenient PR Truth campaign. I’ve got mixed views about it.There’s been quite a lively debate on PR Week comments and the public relations blogs. While I applaud the initiative, I’m not totally… Continue Reading