Archive | February, 2010

Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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Social networks manager for Obama could be you

Organizing for America (the successor organisation to Obama for America) and the Democratic National Committee are recruiting a new social networks manager.The new recruit will be responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) The Wall Street Journal reports that […]

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PR must accept that social media drives news and reputation management

I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new director of […]

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