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Archive | February, 2010

Nicholas Winterton makes a hash of defending first class rail travel for MPs

By + on February 18, 2010 in Politics

If there’s ever a case of ‘it’s time to stop talking’ it was Sir Nicholas Winterton on BBC Radio 5. Sir Nicholas was being questioned about MPs being prevented from travelling first class and and came out with the outrageous claim that ‘someone in standard class has a totally different outlook on life.’ Instead of [...]

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Social media marketing guidelines from WOMMA

By + on February 17, 2010 in CIPR, public relations, social media, Social Networks, Word of Mouth

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. [...]

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Social networks manager for Obama could be you

By + on February 13, 2010 in Politics, social media, Social Networks

Organizing for America (the successor organisation to Obama for America) and the Democratic National Committee are recruiting a new social networks manager.The new recruit will be responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) The Wall Street Journal reports that [...]

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PR must accept that social media drives news and reputation management

By + on February 11, 2010 in Media, public relations, Reputation Management, social media, Social Networks

I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter Horrocks, the new director of [...]

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The PR social media award unboxing video

By + on February 4, 2010 in public relations, Self Promotion, Video

I wonder if this is the world’s first awards unboxing video? Certainly makes a change from phones and gadgets.

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An inconvenient PR truth: experience and training are what counts

By + on February 2, 2010 in public relations

Last week saw the launch of the an Inconvenient PR Truth campaign. I’ve got mixed views about it.There’s been quite a lively debate on PR Week comments and the public relations blogs. While I applaud the initiative, I’m not totally convinced about either the approach or if it will work. It also fails to mention [...]

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