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Strategic Social Media conference

By + on April 9, 2010 in public relations

As well as speaking at Social Media in a Corporate Context and Social Media in Business I’ll now also be standing in for Mark Hanson and speaking at Don’t Panic’s Strategic Social Media conference next Wednesday (April 14) at the Commonwealth Club in London. I’ll be talking about the specific role Twitter is now playing [...]

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You’ve got to vote

By + on April 6, 2010 in Government, Politics

Today our Prime Minister Gordon Brown will visit the Queen and ask to dissolve Parliament thus firing the starting gun for a General Election on Thursday May 6. LISTEN UP, YES THAT’S YOU I’M TALKING TO. I’m not sorry for shouting, this is important. In Britain people have died to ensure that you have a [...]

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Social media measurement in PR Week

By + on April 5, 2010 in Measurement and Evaluation, public relations, social media, Social Networks

Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking about AVE (advertising value equivalent), even if it does acknowledge they are ‘contentious’. No, AVEs aren’t contentious they simply idiotic. AVEs were already discredited 20 years ago when I came [...]

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