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Archive | May, 2010

More apologies from the big, bad wolf

By + on May 13, 2010 in Self Promotion, social media

Just in case you’re wondering, the big, bad wolf in question is me and not some ‘other’ PR agency I’ve just commented on Stephen Davies’ blog, but thought it might be worthwhile expanding it and giving my apology a bit more exposure. Stephen’s absolutely right about leaving the client name in that ‘post’. It was [...]

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PDF General Election 2010 – Action Replay

By + on May 13, 2010 in Government, Politics

I’m looking forward to tonight’s Personal Democracy Forum General Election 2010 – Action Replay at the Royal Society of the Arts. Speakers include two the leading political strategists in the USA – Mindy Finn and Joe Trippi, along with PDF’s founder Andrew Rasiej. From the UK there is Stella Creasy MP, Labour’s new MP in [...]

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Alastair Campbell gets one over on Adam Boulton live on Sky News

By + on May 10, 2010 in Politics, Video
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Fast Company: Five steps to earn social currency

By + on May 6, 2010 in Marketing, public relations, social media

Fast Company has a fascinating article on ‘Five steps to earn social currency‘, looking at the results of research by Vivaldi Partners (an international brand consultancy) and Lightspeed Research. The study examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value [...]

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Not PR or Wolfstar, but Stuart Bruce on politics

By + on May 6, 2010 in Politics, Self Promotion

If you’re just interested in business, PR or social media then don’t read this post on my politics blog.

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Social media newsroom X Factor at Communicate corporate communications conference

By + on May 4, 2010 in Business, corporate communications, Media, public relations, Reputation Management, social media, Technology

I attended Communicate Magazine’s Social Media in a Corporate Context conference last week and sat on the ‘judging’ panel for a session which aimed to examine social media newsrooms in the style of an X Factor audition. The other ‘judges’ were Ruth Sunderland (Business Editor of The Observer) and Sam Proctor (Director of Emerging Media, [...]

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The ultimate social media CV?

By + on May 2, 2010 in public relations, social media, Social Networks, Video, Word of Mouth

Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It had a specific objective and it achieved it. Michael Wekall, Ryan Leander and Matthew Mahaffey had a simple mission "Do whatever it takes to wrap our arms around Taylor Swift." [...]

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