More apologies from the big, bad wolf

Just in case you’re wondering, the big, bad wolf in question is me and not some ‘other’ PR agency :-)

I’ve just commented on Stephen Davies’ blog, but thought it might be worthwhile expanding it and giving my apology a bit more exposure.

Stephen’s absolutely right about leaving the client name in that ‘post’. It was wrong and that’s 100% my fault, for which I apologise profusely. I’d already asked Jed not to mention the PR agency. When I was approving it I originally took out the client name, but then (in retrospect foolishly) put it back in because I thought it was relevant in the context of it having a previous issue in the social media space.

My other mistake was not making it even clearer that it was the second email that was the problem. The first was just a mistake and should have been ignored. I truly believe the second ‘apology’ email should have been handled differently and was worth calling out. Sorry if you disagree, but that’s what I think.

I’ve always believed, and still do, in telling it like it is. It’s a Cumbrian thing.

One disappointing,but predictable, aspect to me is that it’s apparent that some of the people commenting/tweeting haven’t actually read the post in question, or the follow up, and are more jumping on the bandwagon of it’s bad to criticise a competitor. Which I’d agree with if that’s all I knew.

What is OK in my book is to criticise what people or companies do, which is what the post was about. That’s why I don’t mind the flack over what we did, but I do take issue with the more ‘generic’ big, bad wolf criticism.


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
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