Just in case you’re wondering, the big, bad wolf in question is me and not some ‘other’ PR agency I’ve just commented on Stephen Davies’ blog, but thought it might be worthwhile expanding it and giving my apology a bit more exposure. Stephen’s absolutely right about leaving the client name in that ‘post’. It was […]
Archive | May, 2010
I’m looking forward to tonight’s Personal Democracy Forum General Election 2010 â€“ Action Replay at the Royal Society of the Arts. Speakers include two the leading political strategists in the USA – Mindy Finn and Joe Trippi, along with PDF’s founder Andrew Rasiej. From the UK there is Stella Creasy MP, Labour’s new MP in […]
Fast Company has a fascinating article on ‘Five steps to earn social currency‘, looking at the results of research by Vivaldi Partners (an international brand consultancy) and Lightspeed Research. The study examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value […]
If you’re just interested in business, PR or social media then don’t read this post on my politics blog.
I attended Communicate Magazine’s Social Media in a Corporate Context conference last week and sat on the ‘judging’ panel for a session which aimed to examine social media newsrooms in the style of an X Factor audition. The other ‘judges’ were Ruth Sunderland (Business Editor of The Observer) and Sam Proctor (Director of Emerging Media, […]
Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It had a specific objective and it achieved it. Michael Wekall, Ryan Leander and Matthew Mahaffey had a simple mission "Do whatever it takes to wrap our arms around Taylor Swift." […]