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CIPR Social Summer – social media for PR people

By + on June 30, 2010 in CIPR, public relations, Self Promotion, social media

Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks. For many big corporates and brands the social web [...]

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Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

By + on June 21, 2010 in corporate communications, public relations, Reputation Management, Self Promotion

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ [...]

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Can PR survive competition from management consultancies?

By + on June 17, 2010 in corporate communications, public relations, social media

The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies. McKinsey has partnered with Nielsen BuzzMetrics to form NM Incite, a social media consultancy. The new company claims it will ‘help businesses harness the full [...]

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