Archive | June, 2010

CIPR Social Summer – social media for PR people

Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks. For many big corporates and brands the social web […]

Read full story Comments { 1 }

Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ […]

Read full story Comments { 0 }

Can PR survive competition from management consultancies?

The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies. McKinsey has partnered with Nielsen BuzzMetrics to form NM Incite, a social media consultancy. The new company claims it will ‘help businesses harness the full […]

Read full story Comments { 6 }