Comments on: Can PR survive competition from management consultancies?

By: European Summit: Goobye AVEs, hello social media measurement « Clare Siobhan Callery – PR Intern

Mon, 28 Jun 2010 12:42:56 +0000

[...] been integrating social media into their campaigns and as my manager Stuart Bruce pointed out in his recent blog post, even management companies like McKinsey have started advising on social media. The space for [...]

By: Public relations agency as business strategy consultant | take 5

Public relations agency as business strategy consultant | take 5 — Tue, 22 Jun 2010 21:23:44 +0000

[...] Can PR survive competition from management consultancies? (stuartbruce.biz) [...]

By: Kerrymg

Kerrymg — Fri, 18 Jun 2010 14:41:19 +0000

It's not unknown for management consultancies to dabble in PR. Way back in the day, well the mid 90s, PA Consulting handled the PR for HP in the UK.

By: links for 2010-06-18 « Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant. Or: words make ideas make money.

Fri, 18 Jun 2010 08:04:38 +0000

[...] Can PR survive competition from management consultancies? | A PR Guy's Musings: Stuart Bruce "Help businesses harness the full potential of social media intelligence and focus on measuring the impact social media has on businesses". I seem to have heard this many, many, many, many times. The simple truth is that a combination of content creativity, PR insight, solid strategy and an understanding of how businesses work is rare. I don't see how a combination of a measurement and consultancy company can provide this. Measurement companies lack the strategic insight and execution; consultancies lack the creativity. What I think is right about this partnership is that, as Stuart says, they'll be able to take on the 'fluffy' PR people. What's wrong is that they won't understand communication. Statistics is not communication, and consultancy is not creativity. Nonetheless I await the outcome with interest. (tags: stuartbruce mckinsey nielsen socialmedia) [...]

By: Ben Caspersz

Ben Caspersz — Fri, 18 Jun 2010 00:04:27 +0000

Interesting post, Stuart – thanks for sharing it.

I get the impression management consultants are desperate to re-frame their offering. Management consultants want to be known as providers of anything but management consultancy.

By: Can PR survive competition from management consultancies? | A PR … « Management Fair

Thu, 17 Jun 2010 14:42:52 +0000

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