Archive | September, 2010

New Media Age leader still doesn’t really get PR and social media

I was heartened to see that New Media Age (NMA) had a leader on ‘PR is becoming crucial to brands’ digital strategy‘, but the actual article was a major disappointment, mainly highlighting how far digital people are from actually ‘getting’ what public relations actually is. It starts with the same lazy and inaccurate assumption that […]

Continue Reading ·

ASA gets it wrong on social media, fails to consult professional PR industry bodies

On September 1 the UK Advertising Standards Association (ASA) announced ‘Landmark agreement extends ASA’s digital remit‘. The announcement said that the Committee of Advertising Practice Code (CAP Code) that governs UK advertising will be extended to ‘apply in full to marketing communications online including the rules relating to misleading advertising, social responsibility and the protection […]

Continue Reading ·