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Archive | September, 2010

New Media Age leader still doesn’t really get PR and social media

By + on September 8, 2010 in public relations, social media

I was heartened to see that New Media Age (NMA) had a leader on ‘PR is becoming crucial to brands’ digital strategy‘, but the actual article was a major disappointment, mainly highlighting how far digital people are from actually ‘getting’ what public relations actually is. It starts with the same lazy and inaccurate assumption that [...]

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Farnell in great B2B use of Foursquare

By + on September 7, 2010 in corporate communications, public relations, social media

Checking in to the Wolfstar HQ this morning I spotted a location I hadn’t seen before – the Farnell trade counter, which is about a kilometre away. What made it stand out was that there was a little orange special logo. Farnell’s offer is that if you do ten check-ins at its Maybrook trade counter [...]

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Social media and PR awards judging

By + on September 6, 2010 in Awards, CIPR, public relations, social media

The Some Comms Awards are a new set of awards to celebrate the best in UK social media communications and recognise the individuals, companies and organisations that are ‘revolutionising the use of online to communicate in cool and innovative ways’. Unlike many awards these are free to enter, with the only cost being to attend [...]

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ASA gets it wrong on social media, fails to consult professional PR industry bodies

By + on September 6, 2010 in Marketing, public relations, social media

On September 1 the UK Advertising Standards Association (ASA) announced ‘Landmark agreement extends ASA’s digital remit‘. The announcement said that the Committee of Advertising Practice Code (CAP Code) that governs UK advertising will be extended to ‘apply in full to marketing communications online including the rules relating to misleading advertising, social responsibility and the protection [...]

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