Archive | 2010

Die press release

Future of public relations and social media – the truth according to Mashable

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  […]

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Stuart Bruce’s Twitter parade

For some weekend fun enjoy your own Twitter parade (follow the link for a full screen version of the animation) via Tom Murphy.

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Media that I pay for

Ged Carroll blogged about media that he pays for and then Stephen Waddington followed, so I thought I’d add to what could become a meme and list my personal essentials: The Guardian – no matter how in to ‘online’ I am, nothing beats a physical newspaper. It’s so much more enjoyable and easier to read […]

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Mandelson reveals his original thoughts on Clause IV

I’ve just returned from a fascinating hour and a half breakfast with Peter Mandelson to talk about his new book The Third Man. From a professional point of view it was a great blogger relations initiative by publishers Harper Collins to invite a small number of ‘progressive’ (the words of their spokesperson) bloggers to a […]

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How often the Labour leadership contenders are mentioned in Mandelson’s book

Haven’t had time to read Lord Mandelson’s weighty tome yet, but have had a quick glance in the index to tot up how many pages each of the Labour leadership contenders get mentioned on: Diane Abbott 0 – not a single reference to Dianne. Ed Balls 41 – yep Ed features pretty big. Andy Burnham […]

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CIPR Social Summer – Social media isn’t new and PRs don’t need to be afraid

My presentation from last night’s Chartered Institute of Public Relations Social Summer series of guest conversations about social media and corporate communications: Social media isn't new, so PR people shouldn't be afraid View more presentations from stuartbruce. Next week’s is Iain Dodsworth of Tweetdeck fame.

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Stuart Bruce’s PR blog is seven years today

This PR blog is seven years old today. It was on July 8, 2003 that I first started my public relations blog. It wasn’t my first blog as I’d started one as a local councillor three months earlier on April 24, 2003. It’s therefore a very apt date for me to be speaking at the […]

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CIPR Social Summer – social media for PR people

Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks. For many big corporates and brands the social web […]

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Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ […]

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Can PR survive competition from management consultancies?

The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies. McKinsey has partnered with Nielsen BuzzMetrics to form NM Incite, a social media consultancy. The new company claims it will ‘help businesses harness the full […]

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