New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world:
- 347 million or 73% of European Internet users use social networks
- 50% of social network users are connected to brands
- People become a fan on Facebook because they like the product, not because of the advertising
- 36% posted content about a brand on social networks
- 61% of employed social network users are proud about their employer, but only 19% share stories on social media
- 33% of employees can’t access social network sites at work
- 60% would like to get help from their employer to share relevant content
- 25% have a written policy about social media usage
- 13% receive social media training
There are hundreds of more interesting statistics in Professor Steven van Bellegham’s full presentation on SlideShare:
Social media around the world 2011
View more presentations from steven van belleghem
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