Social media use around the world

New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world:

  • 347 million or 73% of European Internet users use social networks
  • 50% of social network users are connected to brands
  • People become a fan on Facebook because they like the product, not because of the advertising
  • 36% posted content about a brand on social networks
  • 61% of employed social network users are proud about their employer, but only 19% share stories on social media
  • 33% of employees can’t access social network sites at work
  • 60% would like to get help from their employer to share relevant content
  • 25% have a written policy about social media usage
  • 13% receive social media training

There are hundreds of more interesting statistics in Professor Steven van Bellegham’s full presentation on SlideShare:

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

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