Archive | November, 2011

Public relations defined for the 21st century

Public relations defined for the 21st century

      The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny […]

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Future Digital Strategies Summit

Future Digital Strategies Summit

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an […]

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State of Social Report 2011 by Econsultancy

State of Social Report 2011 by Econsultancy

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social […]

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Greg Hands MP and Michael Dugher MP on the etiquette of Twitter

Greg Hands MP and Michael Dugher MP on the etiquette of Twitter

In this morning’s round-up of the Hansard Society roundtable on social media campaigning I wrote about the ‘lack of understanding and expertise in new social media channels.’ I didn’t realise at the time that Tory MP Greg Hands was providing us with a text book example that very morning. Much of today’s political Twitter conversation […]

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Social media campaigning in Westminster

Social media campaigning in Westminster

Building an effective social media campaign was the theme of a Hansard Society and Economic and Social Research Council (ESRC) roundtable I attended in Portcullis House at Westminster last week. It was a two part event with the first half consisting of campaign ‘insiders’ and the second of campaign ‘observers’. The first half was chaired […]

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