From a professional communications perspective it’s interesting to see how the TUC (Trades Union Congress) is making good use of online video. Yesterday a poll about the Day of Action for the BBC showed that 61% of the public believe public sector workers are justified in going on strike over pension changes. It will be [...]
Archive | November, 2011
Public relations defined for the 21st century
The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny [...]
Top 10 tips to get senior management buy-in for social media
Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce
Future Digital Strategies Summit
On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an [...]
Top 50 business blogs 2011 by Strategist News
PR people and bloggers love lists and A PR Guy’s Musings is listed on a good few public relations and business blog rankings. But, I’m actually quite pleased to be on this new ‘Best Business Blogs 2011 list from Strategist News. Pleased because it has helped me to discover some interesting new business and corporate [...]
State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]
Greg Hands MP and Michael Dugher MP on the etiquette of Twitter
In this morning’s round-up of the Hansard Society roundtable on social media campaigning I wrote about the ‘lack of understanding and expertise in new social media channels.’ I didn’t realise at the time that Tory MP Greg Hands was providing us with a text book example that very morning. Much of today’s political Twitter conversation [...]
Social media campaigning in Westminster
Building an effective social media campaign was the theme of a Hansard Society and Economic and Social Research Council (ESRC) roundtable I attended in Portcullis House at Westminster last week. It was a two part event with the first half consisting of campaign ‘insiders’ and the second of campaign ‘observers’. The first half was chaired [...]
Lobbying is helping a boy to get a puppy
Billy wants a puppy so he has to lobby his parents. Hill & Knowlton in Canada the USA has put this promotional video together to help demonstrate the positive side of public affairs and lobbying – how experts can help you communicate with government.
-
Public relations isn’t part of marketing
-
How PR can use Flipboard to create magazines
-
PR, Wikipedia and BP–a sorry tale
-
Corporate communications videos need good stories and emotions
-
CIPR president election for 2014
-
Is is time to abandon lobbying and target voters directly?
-
Welcome to the CIPR–together we are stronger than we are alone
-
Lies, damned lies trade unions and lobbyists
-
Tom Foremski Thought Leaders event at the CIPR
-
How PR can use Flipboard to create magazines
-
Derek Hodge: But it's not exactly "legislation made in haste...
- Weekly comms news round up 16/05/13 - Cision UK: [...] How PR can use Flipboard to create magazines...
-
Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
- Flickr Announces One Free Terabyte Of Storage Space Per User, Officially Beating Everyone | whatsweb: [...] How PR can use Flipboard to create magazines...
- Facebook’s iPhone Culture Builds An Overzealous Home On Android | whatsweb: [...] How PR can use Flipboard to create magazines...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.