On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see itâ€¦ 10 steps to securing management buy-in’.
I’ve got an existing presentation on exactly that topic, but if any of you very wise heads who are reading this blog have any suggestions then I’d be happy to include them and quote you. Leave your tips in the comments.
Other companies and speakers include Cisco, BT, Google. Virgin Atlantic, Nokia, Eurostar, The Guardian, TripAdvisor, Hiscox, LinkedIn, IBM, Psion and The Walt Disney Company.
I’m a late replacement for Simon Wakeman, the excellent head of comms at Medway council, who has unfortunately had to drop out.