Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]
Archive | November, 2011

Corporate affairs is gaining in influence and should never report to marketing

Usage of Social Apps – iPhone vs. Android infographic
Onavo is a great app that I’ve been using on my phone (HTC Desire HD) for a while now. It monitors the data usage of different apps and warns you of ‘rogue’ apps. It has used the data it has collected (anonymously) to create an infographic to show how iPhone and Android users differ in [...]

Making negative comments on social media sites will get you fired–Crisp v Apple
People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were [...]

Social media world in statistics
Another day, another social media infographic. Not convinced that there is anything useful to learn from this one from Social Bakers, apart from the fact that some people still need ‘big numbers’ to help convince sceptical CEOs, c-suite and board directors that they need to do something about this ‘social media’ thing.

Did Bingle bungle blog on Pickles?
Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the [...]

Live video stream of London Conference on Cyberspace #LondonCyber
Very impressed that the Foreign and Commonwealth Office is providing embed codes for the London Conference on Cyberspace #LondonCyber Live stream one Live stream two
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Public relations isn’t part of marketing
February 4, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
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Steve MacDonald: Facebook can actually create awareness to what is ...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.