Archive | November, 2011

Corporate affairs is gaining in influence and should never report to marketing

Corporate affairs is gaining in influence and should never report to marketing

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. […]

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Making negative comments on social media sites will get you fired–Crisp v Apple

Making negative comments on social media sites will get you fired–Crisp v Apple

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were […]

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Social media world in statistics

Social media world in statistics

Another day, another social media infographic. Not convinced that there is anything useful to learn from this one from Social Bakers, apart from the fact that some people still need ‘big numbers’ to help convince sceptical CEOs, c-suite and board directors that they need to do something about this ‘social media’ thing.

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