TUC using video to win public support for public sector strikes

From a professional communications perspective it’s interesting to see how the TUC (Trades Union Congress) is making good use of online video.

Yesterday a poll about the Day of Action for the BBC showed that 61% of the public believe public sector workers are justified in going on strike over pension changes. It will be interesting to see if this figure changes during and after the strike as people feel the personal impact on their own lives.

To help maintain public support the TUC is creating and curating videos like this rework of Roxy Music’s Let’s Work Together. It has also made the song available as a download.

At the time of writing the video has had just shy of 20,000 views.

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

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