Archive | 2011

State of Social Report 2011 by Econsultancy

State of Social Report 2011 by Econsultancy

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social […]

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Greg Hands MP and Michael Dugher MP on the etiquette of Twitter

Greg Hands MP and Michael Dugher MP on the etiquette of Twitter

In this morning’s round-up of the Hansard Society roundtable on social media campaigning I wrote about the ‘lack of understanding and expertise in new social media channels.’ I didn’t realise at the time that Tory MP Greg Hands was providing us with a text book example that very morning. Much of today’s political Twitter conversation […]

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Social media campaigning in Westminster

Social media campaigning in Westminster

Building an effective social media campaign was the theme of a Hansard Society and Economic and Social Research Council (ESRC) roundtable I attended in Portcullis House at Westminster last week. It was a two part event with the first half consisting of campaign ‘insiders’ and the second of campaign ‘observers’. The first half was chaired […]

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Corporate affairs is gaining in influence and should never report to marketing

Corporate affairs is gaining in influence and should never report to marketing

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. […]

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Making negative comments on social media sites will get you fired–Crisp v Apple

Making negative comments on social media sites will get you fired–Crisp v Apple

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were […]

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Social media world in statistics

Social media world in statistics

Another day, another social media infographic. Not convinced that there is anything useful to learn from this one from Social Bakers, apart from the fact that some people still need ‘big numbers’ to help convince sceptical CEOs, c-suite and board directors that they need to do something about this ‘social media’ thing.

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