Archive | 2011

UN supported international research into how FT Global 500 use social media for CSR

Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how companies in the FTSE Global 500 use social media and social networks to support their […]

Read full story Comments { 2 }

PR and Search and Social Media Insights conference speaking

Tomorrow I’m speaking on two panels at the SAScon Search, Analytics and Social Media conference. The first panel is Social Media Insights and the second is Search and PR. The Social Media Insights panel is described as: With a plethora of social media monitoring tools on the market today, the question is not so much […]

Read full story Comments { 0 }

Burson-Marsteller and Facebook isn’t just right or wrong

I’ve hesitated to add to the plethora of informative, biased, ignorant, helpful and self-righteous blog posts that have been published on the ‘Burson-Marsteller paid by Facebook to smear Google’ story. However, I do think there are still some relatively unexplored areas to discuss. The thrust of the arguments against Burson-Marsteller are that 1) It’s wrong […]

Read full story Comments { 3 }

CIPR The Conversation – the best PR blog posts

After a very slow start the Chartered Institute of Public Relations is now advancing into social media at a far more rapid pace. Next Monday’s CIPR Social Media Conference will see the launch of The Conversation, a site that will aggregate the best PR related blogs from both CIPR members and non-members. I and a […]

Read full story Comments { 0 }

Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

Read full story Comments { 2 }

Marketing/PR/advertising/social media case study of eight-year old’s birthday party

Brilliant spoof video of a marketing/PR/advertising/social media case study of an eight-year old’s birthday party: Created by johnst.com (found via @Chris_Reed and others).

Read full story Comments { 2 }

PR and social media conference speaking by Stuart Bruce

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering […]

Read full story Comments { 1 }

End of the line for AVEs?

A month or so ago I had lunch with Danny Rogers, then the editor of PRWeek, now the editor-in-chief of all Haymarket’s marketing and brand titles. One of our many topics of discussion was the Barcelona declaration and I asked him if PRWeek was going to follow the Chartered Institute of Public Relations’ lead and […]

Read full story Comments { 7 }
Caveman uses email

Who am I? PR, public relations or social media?

Over the last few months I’ve been involved in a fair amount of navel gazing and talking to colleagues, friends and clients about quite what it is I do. The navel gazing has involved lots of reading around the internet of mainstream media articles, research reports, blog posts and presentations as well as brainstorming sessions […]

Read full story Comments { 13 }

Investor relations video goes viral – ‘A Day Made of Glass…’

Last week’s Dell B2B Social Media Huddle is part of an excellent ongoing series of events to show that social media is just as relevant in the B2B sector as it is in the higher profile B2C one. An area that gets even less attention is how social media and online PR can be relevant […]

Read full story Comments { 3 }