Archive | November, 2012

Analysis of Rotherham by-election and foster parents news on Twitter

Analysis of Rotherham by-election and foster parents news on Twitter

An analysis of recent tweets mentioning the word Rotherham throws up some interesting results. The first graph looks at the ‘level of buzz’ on different days and perhaps not surprisingly the top day was November 25, the day after the news came out that social workers at Rotherham council had removed three children from their […]

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TweetLevel for PR, public affairs and corporate communications

TweetLevel for PR, public affairs and corporate communications

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it is designed by people who really understand public relations, corporate communications, public affairs and the relationship […]

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Google launches campaign to increase Arabic web content

Google launches campaign to increase Arabic web content

Google has announced a new initiative to increase the amount of Arabic content online. Arabic content makes up just three per cent of the total digital content online, yet Arabic speakers make up more than five per cent of the global population. Google’s 30 day Arabic Web Days initiative in the Middle East and North […]

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Share This Too: Social media for PR professionals

Share This Too: Social media for PR professionals

Earlier this year I was one of several contributors to the ‘best-selling’ PR book Share This: The Social Media Handbook for PR Professionals. It was published by Wiley in July and on pre-sales alone became a best-selling PR book on Amazon (which admittedly doesn’t require huge volumes of sales!) Despite the breadth of is content […]

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Communications lessons from London Olympics 2012

Last week I attended a fantastic conference organised by Communicate magazine on the communications lessons from the 2012 Olympics. I tweeted quite a bit of it so pulled together some of my tweets along with tweets by other delegates and speakers into a quick Storify of the #CommsLegacy conference. [<a href=”http://storify.com/stuartbruce/communications-lessons-from-the-london-2012-olympi” target=”_blank”>View the story “Communications […]

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