Share This Too: Social media for PR professionals

Share This: The Social Media Handbook for PR Professionals coverEarlier this year I was one of several contributors to the ‘best-selling’ PR book Share This: The Social Media Handbook for PR Professionals. It was published by Wiley in July and on pre-sales alone became a best-selling PR book on Amazon (which admittedly doesn’t require huge volumes of sales!)

Despite the breadth of is content there was much that Share This didn’t cover which is why I’m so pleased that Wiley has commissioned Share This Too. The new book won’t just be an update of the first, but will contain entirely new content from some of the authors of Share This and some exciting new contributors.

The two chapters that I contributed were: Modern Media Relations and Social Media Newsrooms; and Modernising Public Affairs for the Digital Age. I’m getting asked to deliver more and more online PR training to both in-house teams, public affairs consultancies and PR agencies and the three most popular are modern media relations, online crisis communications and digital public affairs.

The book has received some terrific reviews and endorsements from a host of business, media and public relations experts including Apprentice ‘star’ Lord Sugar, David Meerman Scott (author of the world’s best selling PR book), Paul Staines (aka Guido Fawkes) and Paul Mylrea (director of communications at the BBC).

Share This Too will feature contributions from 35 contributors but the two I’m most thrilled about are Jed Hallam (who is hopefully about to become a best-selling author in his own right with The Social Media Manifesto) and Chris Norton. Jed and Chris are both ex-colleagues who I had the tremendous privilege of working alongside and I was able to learn so much from when I was MD of Wolfstar.

Share This Too will be edited by Stephen Waddington and Rob Brown with contributions from: Dominic Burch, Robin Wilson, Simon Sanders, Ged Carroll, Kate Matlock, Adam Parker, Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Daljit Bhurji, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Smith and Simon Collister.

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

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  • http://www.deaddinosaur.co.uk Chris Norton

    Thanks for the mention Stuart. It is certainly going to be a challenge to offer up some content that is as good as the previous book but the calibre of the authors is truly fantastic. I am looking forward to reading yours and Jed’s chapters that’s for sure.

  • http://jedhallam.com/ Jed Hallam

    Thank you, Stuart. You’re far too kind, and I’m looking forward to working with you again on the book! Our long-overdue breakfast is calling!

  • http://blog.escherman.com Andrew Bruce Smith

    Yup. Looking forward to it again too ;)