Archive | 2013

Why blogging still matters for public relations

Why blogging still matters for public relations

This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether blogs are still relevant. The first was a post by Tom Foremski, who left the Financial Times to become the first journalist to quit mainstream media to write […]

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Social media in 2013

Social media in 2013

Rather than do the seemingly obligatory round-up of social media in 2013, here’s an infographic showing the State of Social Media in 2013 by Infographic Promotion. Most of the key social media moments of 2013, although from a UK/US perspective. The State of Social Media 2013 by Infographic Promotion

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Top 10 PR blog posts of 2013

Top 10 PR blog posts of 2013

These were my top 10 read posts this year: Public relations isn’t part of marketing How PR can use Flipboard to create magazines EE customer service eventually comes up trumps Award-winning Romanian tourism PR campaign Windows Surface RT rocks 20 things 20-year olds don’t get – PR re-mix Philips infographic for first quarter financial results […]

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Reunion–stunning emotional video from Google India

Reunion–stunning emotional video from Google India

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and […]

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Batkid - Obama’s master class in how to use Vine

Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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