The RSA in London produces RSA Animate an excellent series of animations on a variety of topics. Courtesy of public relations academic Philip Young I’ve just watched this thought provoking one on “The truth about dishonesty”. It’s well worth the eleven minutes it takes to watch and you’ll want to view it full screen so you can read all the annotations.
Corporate and personal ethics should be at the core of a public relations professionals responsibilities. Your reputation ultimately reflects how you’ve behaved, but understanding what is ‘right’ behaviour isn’t always straightforward or even absolute black or white, but rather more than fifty shades of grey.