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Archive | February, 2013

Digital communications top PR skills gap

By + on February 28, 2013 in corporate communications, public relations, social media, Training

New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and [...]

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World Communications Forum and C4F Awards in Davos

By + on February 6, 2013 in corporate communications, PRCA, public relations, Self Promotion, social media

The Communications on Top World Communication Forum 2013 and (C4F) Communication for Future Awards in Davos take place this week. There is great line-up of speakers including: Paul Holmes, founder and CEO of The Holmes Report and SABRE awards; Andre Manning, vice president corporate communications for Royal Philips Electronics; Anne Villemoes, head of communications for [...]

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Public relations isn’t part of marketing

By + on February 4, 2013 in Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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Corporate communications videos need good stories and emotions

By + on February 3, 2013 in corporate communications, public relations, social media, Video

The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]

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PR training international blog visitors

By + on February 2, 2013 in corporate communications, MENA, Middle East, public relations, Self Promotion, Training

Next week’s World Communications Forum in Davos has PR and corporate communications speakers and delegates from dozens of different countries so I thought it would be interesting to take a look at where visitors to my public relations blog come from. Not surprisingly for an English language blog most are from the UK and USA. [...]

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Twitter password attack is reminder why corporate social media security is important

By + on February 2, 2013 in corporate communications, Crisis Communications, public relations, Reputation Management, social media, Technology

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]

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