World’s best connected leaders on Twitter

International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the 193 UN member countries have a presence on Twitter.

More interestingly almost half of the 505 accounts analysed are personal accounts belonging to heads of state, heads of government and ministers of foreign affairs, with a third tweeting for themselves – but most on a very irregular or infrequent basis.

Swedish Foreign Minister @CarlBildt is the best connected world leader, mutually following 44 other world leaders. US President @BarackObama by contrast only has mutual Twitter relations with four other world leaders. More than 34.5 million people follow @BarackObama, but he only follows a ‘select’ 660,000 back – including me @stuartbruce!25 most connected world leaders on Twitter map

Burson-Marsteller has also produced the usual infographic:

Most conversational world leaders on Twitter

About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

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