Archive | August, 2013

Share This Too online buzz

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals is published on August 30. It’s already attracting a lot of online buzz and on pre-sales alone has taken the number one slot in Amazon’s ‘Hot New Releases in Sales […]

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Norwegian PM’s taxi video was a fake

Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It was a simple, but effective idea. Put him in a taxi driving around Oslo listening to what normal voters had to say and film it with a […]

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News UK master class in how not to do media relations

It’s been a while since I’ve had a good rant, but when a company that you love to hate does something incompetent it’s just too good an opportunity to miss. It’s 2013 so surely all but the most Neanderthal of PR people have grasped that you never, ever spam journalists or bloggers with badly targeted […]

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Jim Messina–should Labour be worried?

Some Labour tweeters and bloggers appear to have gone into meltdown over the news that the Conservatives have hired Obama campaign strategist Jim Messina. Why? Should Labour be worried that the Tories have hired Jim Messina? I don’t think so. I’m not convinced its a game changer, or even that is that significant. OK, we’re […]

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