I spent yesterday at the European Parliament in Brussels running a training session for MEPs and their staff about Wikipedia and best practice. Most of what I said was based on the CIPR’s Wikipedia Best Practice guidelines that we produced last year in co-operation with Wikimedia and I had a small hand in helping to create. [...]
Archive | 2013

PR, Wikipedia and BP–a sorry tale

UK Social Media Awards
Entries have just opened for the UK Social Media Awards 2013 which are now in their fourth year having previously been known as the Some Comms Awards. I’ve been a judge since the start and am pleased to say that I’m judging again this year alongside some great people including: PRCA chair Sally Costerton; Frank [...]

Google Reader is a big loss to PR practice
I’m trying and failing to make sense of the numerous blog posts and articles about the demise of Google Reader. For PR and journalism it was more than just another web service, it is actually a fundamentally important tool that vastly increases your ability to do your job well. Ironically I’ve hardly ever used the [...]

Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?
On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The session is at the Chartered Institute of Public Relations (CIPR) head office and sponsored by content sharing technology provider PressPage which has posted a social media news release: Can ‘corporate [...]

Digital communications top PR skills gap
New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and [...]

World Communications Forum and C4F Awards in Davos
The Communications on Top World Communication Forum 2013 and (C4F) Communication for Future Awards in Davos take place this week. There is great line-up of speakers including: Paul Holmes, founder and CEO of The Holmes Report and SABRE awards; Andre Manning, vice president corporate communications for Royal Philips Electronics; Anne Villemoes, head of communications for [...]

Public relations isn’t part of marketing
This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

Corporate communications videos need good stories and emotions
The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]

PR training international blog visitors
Next week’s World Communications Forum in Davos has PR and corporate communications speakers and delegates from dozens of different countries so I thought it would be interesting to take a look at where visitors to my public relations blog come from. Not surprisingly for an English language blog most are from the UK and USA. [...]

Twitter password attack is reminder why corporate social media security is important
The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
- Flickr Announces One Free Terabyte Of Storage Space Per User, Officially Beating Everyone | whatsweb: [...] How PR can use Flipboard to create magazines...
- Facebook’s iPhone Culture Builds An Overzealous Home On Android | whatsweb: [...] How PR can use Flipboard to create magazines...
- Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now | whatsweb: [...] How PR can use Flipboard to create magazines...
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Steve MacDonald: Facebook can actually create awareness to what is ...
- Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support | whatsweb: [...] How PR can use Flipboard to create magazines...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.