Archive | 2013

PR, Wikipedia and BP–a sorry tale

I spent yesterday at the European Parliament in Brussels running a training session for MEPs and their staff about Wikipedia and best practice. Most of what I said was based on the CIPR’s Wikipedia Best Practice guidelines that we produced last year in co-operation with Wikimedia and I had a small hand in helping to create. [...]

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UK Social Media Awards

Entries have just opened for the UK Social Media Awards 2013 which are now in their fourth year having previously been known as the Some Comms Awards. I’ve been a judge since the start and am pleased to say that I’m judging again this year alongside some great people including: PRCA chair Sally Costerton; Frank [...]

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Google Reader is a big loss to PR practice

I’m trying and failing to make sense of the numerous blog posts and articles about the demise of Google Reader. For PR and journalism it was more than just another web service, it is actually a fundamentally important tool that vastly increases your ability to do your job well. Ironically I’ve hardly ever used the [...]

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Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?

On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The session is at the Chartered Institute of Public Relations (CIPR) head office and sponsored by content sharing technology provider PressPage which has posted a social media news release: Can ‘corporate [...]

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Digital communications top PR skills gap

New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and [...]

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World Communications Forum and C4F Awards in Davos

The Communications on Top World Communication Forum 2013 and (C4F) Communication for Future Awards in Davos take place this week. There is great line-up of speakers including: Paul Holmes, founder and CEO of The Holmes Report and SABRE awards; Andre Manning, vice president corporate communications for Royal Philips Electronics; Anne Villemoes, head of communications for [...]

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Public relations isn’t part of marketing

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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Corporate communications videos need good stories and emotions

The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]

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PR training international blog visitors

Next week’s World Communications Forum in Davos has PR and corporate communications speakers and delegates from dozens of different countries so I thought it would be interesting to take a look at where visitors to my public relations blog come from. Not surprisingly for an English language blog most are from the UK and USA. [...]

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Twitter password attack is reminder why corporate social media security is important

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]

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