Archive | 2013

20 things 20-year olds don’t get–PR re-mix

Forbes has an interesting article by entrepreneur Jason Nazar on ‘20 things 20-year-olds don’t get’. I was going to comment on some of them, but then thought it might be more useful to share my thoughts on how they are relevant to young people who want to pursue a career in public relations. The first […]

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World’s best connected leaders on Twitter

International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the 193 UN member countries have a presence on Twitter. More interestingly almost half of the 505 accounts analysed are personal accounts belonging to heads of state, heads of government […]

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Social media monitoring guide for PR professionals

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understanding then you can’t start to enter the conversation in a meaningful way that will start to help you achieve real organisational and business objectives. The […]

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Conversation Prism 4.0 by Brian Solis and JESS3

The Conversation Prism was created by Brian Solis and design firm JESS3 in 2008. It used to be an element of some of my social media and online PR training to show that the online world was much bigger than just Facebook, Twitter and YouTube. It has received some updates, but nothing major until now. […]

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Why the world of PR is changing by Alastair Campbell

When I did the PRConversations PRoust Questionnaire I cited Alastair Campbell as my PR hero. A choice that was criticised by some who simply see him as the master of the dark arts of spin and old command and control communications. I said that Alastair is much maligned and misunderstood, not only for what he […]

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Is is time to abandon lobbying and target voters directly?

Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The problem I’ve got with his argument is that actually that’s exactly what a lot of effective lobbying already does. When Oxfam was successfully campaigning for the global Arms Trade Treaty […]

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Welcome to the CIPR–together we are stronger than we are alone

There’s an interesting debate in the comments of a guest post on CIPR president elect Stephen ‘Wadds’ Waddington’s blog. Alister Foye claims Wadds “is one cog in the engine of an oil tanker that has been on the wrong course for over a decade.” This is very much at odds with my experience as most […]

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Lies, damned lies trade unions and lobbyists

Yesterday I tweeted that legislation made in haste, is rarely good legislation. It was only after that I discovered that indeed it appears the government is careering headlong down a path of disastrous legislation to regulate lobbyists. Unfortunately much of the media coverage and comments from ‘experts’ are simply spinning their own agenda or arguing […]

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Tom Foremski Thought Leaders event at the CIPR

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me […]

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How PR can use Flipboard to create magazines

Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are […]

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